How we were born
1952 – 1963 The begins
In 1952 Salvatore Valeriano aged 16, started his apprenticeship in a tailors' workroom in Formia; a Roman seaside city. Salvatore quickly learnt cutting skills at only 18, and showed an incredible attitude and precision.
After only 5 years he opened his own workroom and started to sew suits, shirts and ties; for the best gentlemen in the county. Salvatore's popularity grew quickly as he was able to complete a whole suit in only 52 hours.
1963 – 1970 The American period
In January 1963 Mr. Valeriano visited a job fair in Rome organised by one of the best Italian tailors, Piacentini. He progressed through the garment industry of Philadelphia and was rewarded by a business Visa and long term contract in the US. Salvatore closed the workroom in Formia and shipped to the United States of America by transatlantic. He started to work for Philadelphia Apparel Company and after only 6 months he found a new job in New York City, where he moved at 25. He worked in The Garment District of Manhattan as a self employed tailor, as well as co-worked in the biggest wholesale company, as a fitter.
1971 – 1979 From tailoring to the Necktie Industry. The Gino Pompeii Company.
In march 1970, flying back to his homeland, Mr Valeriano took a seat next to Mr. Herbert Spiegel, the boss of Randa Neckwear; a primary firm in the apparel and accessories industry. During the flight, in conversation with Mr. Spiegel, Salvatore found himself very interested in necktie manufacture.
Despite being considered a step back from tailoring, he accepted the offer to become a manager of technical development, in the office of Randa, NYC.
After only 1 year they both decided to create an Italian trademark of ties and later founded a joint venture for production in Italy. Gino Pompeii was born, and Salvatore came back to his home town to run the business.
Unexpectedly. The first mill had a cutting room and only 15 employees, most of them family workers. All the products were exported to United States of America.
1981 – 1995 One man in a chief room.
In 1979 Salvatore Valeriano ceased his agreement with Randa, and became the only partner of Gino Pompeii. Still producing ties, scarf, bow ties and lingerie; for the main American wholesalers like JcPenney, Macy’s, Sacks Fifth Avenue and many more. Salvatore began to approach to fashion brands such as Gucci, Tie Rack, Armani, and Valentino. He was still selling the finished ties, but many clients was using Gino Pompeii as cut, make and trim service.
Business was going very well, and in the middle eighties the output reached 15,000 ties per day.
Mr. Valeriano spent time enriching the supplies of his product range, and focusing on research and development. He invented new machines that still today are used by tie manufactures worldwide. A brand campaign was also launched in the early eighties, under the name of Salvatore Valeriano , with good proceeds. During the eighties, Salvatore's oldest son Angelo and his youngest brother Mario, helped and supported him in managing the business.
The progress was made thanks to the familiar concept, a winning alchemy, in the factory administration.
1996 – 2011 Small size, better quality.
Despite the companies growth, the costs and salary was increasing in Italy, and productivity didn’t meet the financial needs.
Mr. Valeriano was forced to close the big factory turning to bankruptcy and opened a smaller, yet more manageable site. Salvatore was aided by the 2nd generation of Valeriano's. Years of great research, working for best brands in the world of menswear, giving them the service of CMT and the quality improved to be at its best.
2012 The British way – Valeriano Tailoring & Neckwear
Marco Valeriano, who is part of the 2nd generation, the youngest son of
Salvatore aged 35, took over the business in 2012. With ambition and vision
he created the Valeriano Tailoring and Neckwear company. The British
ingredient is by chance. Marco took a apprenticeship in the Savile Row
School and spent a period in the best tailor shops in London. Learning much
from pattern-cutting and tailoring workrooms; adapting these skills in his
neckwear business. The new company is tout court a production, trading,
creating a workroom, meanwhile the focus is absolutely on the product
concept, and not on the mass quantity.